PhotoManipulation for ads, October 2019

When I worked at foodspring in 2019, I was the go-to designer for the Performance Marketing team. It happened quite frequently that ads would suffer from so-called "Image Fatigue". With a strict photography budget, I often had to be quite resourceful in finding and creating "new" images.

In the following ad set, only the apple-flavoured product variant was actually a real photograph. From this, I was able to manipulate the photo using our mockups and packaging design files to also display the rest of the line and other similarly packaged products.

From there, I also created simple ads, based on the best performing texts provided by the Performance Marketing team.