Branding Guidelines Booklet

In late Summer 2019 I was tasked with taking an ‘audit’ of foodspring’s current practices in the Branding Department. While there were past branding guidelines, the team had slightly updated their approaches a few times, and new documentation was needed to communicate with the rest of the company.

In my work, I covered use of the logo, typography, colours, shape & line, photography, and tone of voice (with input from my copywriting colleagues).