Keto Granola redesign & packaging photography, January 2022

When I joined Simply Keto full time in 2020, I began redesigning their product lines, to match the style of their new chocolate tablets. The first product I began with was their Müsli. Given that Simply Keto has an in-house photo studio, I decided to photograph the product for the labeling myself, so that the customer would have an accurate idea of product.

This also allowed me to create depth in the composition and have unique imagery, compared to companies that use stock photos on labels. After rounds of feedback, it was also determined that the term "Granola" is a more accurate description of the product line.

Once the labels all arrived and the packaging was switched to the new version, the products were photographed by our Content Team, Helen Haase and Leah Luettke, then edited by yours truly. :)